UX Desing Process

App Feature Discovery

PROJECT INDEX

Project Overview

UX Design Process

Branding & UI Kit

Brand Guidelines

UI Kit Components

App Feature Discovery

Guid'z 2023

PROJECT INDEX

Project Overview

UX Design Process

Branding & UI Kit

Brand Guidelines

UI Kit Components

App Feature Discovery

Guid'z 2023

Branding &

UI KIT

BRANDING & UI KIT

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A brand built on movement and direction.movement and direction.

The Guid’z identity was designed to embody the idea of guidance, a sense of movement, direction, and duality. The symbol forms the letter “G” while integrating two opposing arrows, representing the back-and-forth of exploration and decision-making that defines every student’s professional journey.
 
 The name Guid’z merges “Guidance” and “Gen Z”, symbolizing an app built by and for a new generation of students, who navigate an ever-changing job landscape with curiosity and adaptability.
 
 Visually, the brand balances clarity and energy: simple geometric shapes, vibrant contrasts, and a bold yet approachable logotype.
 This equilibrium reflects the product’s purpose, guiding without imposing, and inspiring without overwhelming.
 
 Guid’z isn’t just a logo, it’s a compass for young people navigating the uncertainty of their career path.

BRANDING & UI KIT

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A brand built on movement and direction.movement and direction.

The Guid’z identity was designed to embody the idea of guidance, a sense of movement, direction, and duality. The symbol forms the letter “G” while integrating two opposing arrows, representing the back-and-forth of exploration and decision-making that defines every student’s professional journey.
 
 The name Guid’z merges “Guidance” and “Gen Z”, symbolizing an app built by and for a new generation of students, who navigate an ever-changing job landscape with curiosity and adaptability.
 
 Visually, the brand balances clarity and energy: simple geometric shapes, vibrant contrasts, and a bold yet approachable logotype.
 This equilibrium reflects the product’s purpose, guiding without imposing, and inspiring without overwhelming.
 
 Guid’z isn’t just a logo, it’s a compass for young people navigating the uncertainty of their career path.

BRANDING & UI KIT

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A brand built on movement and direction.movement and direction.

The Guid’z identity was designed to embody the idea of guidance, a sense of movement, direction, and duality. The symbol forms the letter “G” while integrating two opposing arrows, representing the back-and-forth of exploration and decision-making that defines every student’s professional journey.
 
 The name Guid’z merges “Guidance” and “Gen Z”, symbolizing an app built by and for a new generation of students, who navigate an ever-changing job landscape with curiosity and adaptability.
 
 Visually, the brand balances clarity and energy: simple geometric shapes, vibrant contrasts, and a bold yet approachable logotype.
 This equilibrium reflects the product’s purpose, guiding without imposing, and inspiring without overwhelming.
 
 Guid’z isn’t just a logo, it’s a compass for young people navigating the uncertainty of their career path.

BRANDING & UI KIT

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A brand built on movement and direction.movement and direction.

The Guid’z identity was designed to embody the idea of guidance, a sense of movement, direction, and duality. The symbol forms the letter “G” while integrating two opposing arrows, representing the back-and-forth of exploration and decision-making that defines every student’s professional journey.
 
 The name Guid’z merges “Guidance” and “Gen Z”, symbolizing an app built by and for a new generation of students, who navigate an ever-changing job landscape with curiosity and adaptability.
 
 Visually, the brand balances clarity and energy: simple geometric shapes, vibrant contrasts, and a bold yet approachable logotype.
 This equilibrium reflects the product’s purpose, guiding without imposing, and inspiring without overwhelming.
 
 Guid’z isn’t just a logo, it’s a compass for young people navigating the uncertainty of their career path.

Guid'z logo vertical - Construction

Guid'z logo vertical - Final

Type System

Heading font

Makro XM

Heading font

Makro XM

Body font

Montserrat

Body font

Montserrat

Color Palette

Primary

Melon

#FF7755

Dark Coral

#CC5F44

Secondary

Flamingo

#F54457

Dark Coral

#FFA900

Dark Coral

#0075FF

Dark Coral

#4DC942

Greyscale

Cod Gray

#121212

Black

#222222

Mine Shaft

#383838

Graphite

#9D9DAA

Pax

#C8C8D8

Mischka

#DCDCE5

Lilac

#EDEDF2

Background

#F9F9FC

Gradient

Gradient #1

#FF9A6E > #FF7755

Dark Mode management

Melon

White

Black

Graphite

Mischka

Mine Shaft

Background

Cod Gray

App Icon Variants

BRANDING & UI KIT

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A cohesive design language for a connectedconnected experience.experience.

To ensure consistency and harmony across the entire product, we developed a complete Design System,  including layout principles, typography, color palette, icons, and component libraries. This system allowed designers and developers to work faster, maintain visual coherence, and uphold a single source of truth across the project.
 
 The UI Kit also integrates a fully realized Dark Mode, with custom assets, illustrations, and animations, providing developers with a seamless way to implement a dual-theme experience.
 Through this modular approach, every element, from buttons to onboarding screens, contributes to a unified, recognizable aesthetic that makes Guid’z both intuitive and memorable.

BRANDING & UI KIT

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A cohesive design language for a connectedconnected experience.experience.

To ensure consistency and harmony across the entire product, we developed a complete Design System,  including layout principles, typography, color palette, icons, and component libraries. This system allowed designers and developers to work faster, maintain visual coherence, and uphold a single source of truth across the project.
 
 The UI Kit also integrates a fully realized Dark Mode, with custom assets, illustrations, and animations, providing developers with a seamless way to implement a dual-theme experience.
 Through this modular approach, every element, from buttons to onboarding screens, contributes to a unified, recognizable aesthetic that makes Guid’z both intuitive and memorable.

BRANDING & UI KIT

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A cohesive design language for a connectedconnected experience.experience.

To ensure consistency and harmony across the entire product, we developed a complete Design System,  including layout principles, typography, color palette, icons, and component libraries. This system allowed designers and developers to work faster, maintain visual coherence, and uphold a single source of truth across the project.
 
 The UI Kit also integrates a fully realized Dark Mode, with custom assets, illustrations, and animations, providing developers with a seamless way to implement a dual-theme experience.
 Through this modular approach, every element, from buttons to onboarding screens, contributes to a unified, recognizable aesthetic that makes Guid’z both intuitive and memorable.

BRANDING & UI KIT

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A cohesive design language for a connectedconnected experience.experience.

To ensure consistency and harmony across the entire product, we developed a complete Design System,  including layout principles, typography, color palette, icons, and component libraries. This system allowed designers and developers to work faster, maintain visual coherence, and uphold a single source of truth across the project.
 
 The UI Kit also integrates a fully realized Dark Mode, with custom assets, illustrations, and animations, providing developers with a seamless way to implement a dual-theme experience.
 Through this modular approach, every element, from buttons to onboarding screens, contributes to a unified, recognizable aesthetic that makes Guid’z both intuitive and memorable.

Icons library - Outlined

Outlined

Filled