Personal Branding 2024
Personal Branding 2024
LOGO
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My personal logo is a custom monogram combining the initials “P” and “B” into a single, harmonious shape. Built on a precise grid, it balances sharp geometry with smooth curves to express clarity, rigor, and approachability.
The horizontal bar running through both letters creates a strong visual axis, symbolizing structure, connection, and balance. The grid-based construction gives it a sense of precision, while the rounded contours soften its appearance, creating a balance between structure and fluidity.
This duality of discipline and softness reflects my design approach: rooted in method, but open to creativity. Scalable and versatile, the logo works equally well in digital contexts and in print, reinforcing my identity across all mediums.
The horizontal bar running through both letters creates a strong visual axis, symbolizing structure, connection, and balance. The grid-based construction gives it a sense of precision, while the rounded contours soften its appearance, creating a balance between structure and fluidity.
This duality of discipline and softness reflects my design approach: rooted in method, but open to creativity. Scalable and versatile, the logo works equally well in digital contexts and in print, reinforcing my identity across all mediums.
LOGO
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My personal logo is a custom monogram combining the initials “P” and “B” into a single, harmonious shape. Built on a precise grid, it balances sharp geometry with smooth curves to express clarity, rigor, and approachability.
The horizontal bar running through both letters creates a strong visual axis, symbolizing structure, connection, and balance. The grid-based construction gives it a sense of precision, while the rounded contours soften its appearance, creating a balance between structure and fluidity.
This duality of discipline and softness reflects my design approach: rooted in method, but open to creativity. Scalable and versatile, the logo works equally well in digital contexts and in print, reinforcing my identity across all mediums.
The horizontal bar running through both letters creates a strong visual axis, symbolizing structure, connection, and balance. The grid-based construction gives it a sense of precision, while the rounded contours soften its appearance, creating a balance between structure and fluidity.
This duality of discipline and softness reflects my design approach: rooted in method, but open to creativity. Scalable and versatile, the logo works equally well in digital contexts and in print, reinforcing my identity across all mediums.
LOGO
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My personal logo is a custom monogram combining the initials “P” and “B” into a single, harmonious shape. Built on a precise grid, it balances sharp geometry with smooth curves to express clarity, rigor, and approachability.
The horizontal bar running through both letters creates a strong visual axis, symbolizing structure, connection, and balance. The grid-based construction gives it a sense of precision, while the rounded contours soften its appearance, creating a balance between structure and fluidity.
This duality of discipline and softness reflects my design approach: rooted in method, but open to creativity. Scalable and versatile, the logo works equally well in digital contexts and in print, reinforcing my identity across all mediums.
The horizontal bar running through both letters creates a strong visual axis, symbolizing structure, connection, and balance. The grid-based construction gives it a sense of precision, while the rounded contours soften its appearance, creating a balance between structure and fluidity.
This duality of discipline and softness reflects my design approach: rooted in method, but open to creativity. Scalable and versatile, the logo works equally well in digital contexts and in print, reinforcing my identity across all mediums.
LOGO
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My personal logo is a custom monogram combining the initials “P” and “B” into a single, harmonious shape. Built on a precise grid, it balances sharp geometry with smooth curves to express clarity, rigor, and approachability.
The horizontal bar running through both letters creates a strong visual axis, symbolizing structure, connection, and balance. The grid-based construction gives it a sense of precision, while the rounded contours soften its appearance, creating a balance between structure and fluidity.
This duality of discipline and softness reflects my design approach: rooted in method, but open to creativity. Scalable and versatile, the logo works equally well in digital contexts and in print, reinforcing my identity across all mediums.
The horizontal bar running through both letters creates a strong visual axis, symbolizing structure, connection, and balance. The grid-based construction gives it a sense of precision, while the rounded contours soften its appearance, creating a balance between structure and fluidity.
This duality of discipline and softness reflects my design approach: rooted in method, but open to creativity. Scalable and versatile, the logo works equally well in digital contexts and in print, reinforcing my identity across all mediums.
Dark Variant
Dark Variant
Light Variant
Grayscale Variant
Grayscale Variant
Logo Construction
COLORS
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The identity is anchored by a vivid primary green, paired with a deep green accent and a near-black background for a sleek, high-contrast look. This bold color system enhances legibility in dark mode, which dominates my digital interfaces, while also conveying a sense of freshness, creativity, and forward-thinking energy.
The green serves as a distinctive brand signal, instantly recognizable against darker UI elements. It also carries a subtle sense of nostalgia, evoking the green-on-black typography of early computer terminals, bringing a tactile memory of classic tech into a modern context.
For print, a light mode palette ensures optimal readability, using black text on white backgrounds with selective green accents for brand consistency. This dual-mode system allows my identity to adapt seamlessly across mediums while maintaining visual coherence and impact.
The green serves as a distinctive brand signal, instantly recognizable against darker UI elements. It also carries a subtle sense of nostalgia, evoking the green-on-black typography of early computer terminals, bringing a tactile memory of classic tech into a modern context.
For print, a light mode palette ensures optimal readability, using black text on white backgrounds with selective green accents for brand consistency. This dual-mode system allows my identity to adapt seamlessly across mediums while maintaining visual coherence and impact.
COLORS
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The identity is anchored by a vivid primary green, paired with a deep green accent and a near-black background for a sleek, high-contrast look. This bold color system enhances legibility in dark mode, which dominates my digital interfaces, while also conveying a sense of freshness, creativity, and forward-thinking energy.
The green serves as a distinctive brand signal, instantly recognizable against darker UI elements. It also carries a subtle sense of nostalgia, evoking the green-on-black typography of early computer terminals, bringing a tactile memory of classic tech into a modern context.
For print, a light mode palette ensures optimal readability, using black text on white backgrounds with selective green accents for brand consistency. This dual-mode system allows my identity to adapt seamlessly across mediums while maintaining visual coherence and impact.
The green serves as a distinctive brand signal, instantly recognizable against darker UI elements. It also carries a subtle sense of nostalgia, evoking the green-on-black typography of early computer terminals, bringing a tactile memory of classic tech into a modern context.
For print, a light mode palette ensures optimal readability, using black text on white backgrounds with selective green accents for brand consistency. This dual-mode system allows my identity to adapt seamlessly across mediums while maintaining visual coherence and impact.
COLORS
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The identity is anchored by a vivid primary green, paired with a deep green accent and a near-black background for a sleek, high-contrast look. This bold color system enhances legibility in dark mode, which dominates my digital interfaces, while also conveying a sense of freshness, creativity, and forward-thinking energy.
The green serves as a distinctive brand signal, instantly recognizable against darker UI elements. It also carries a subtle sense of nostalgia, evoking the green-on-black typography of early computer terminals, bringing a tactile memory of classic tech into a modern context.
For print, a light mode palette ensures optimal readability, using black text on white backgrounds with selective green accents for brand consistency. This dual-mode system allows my identity to adapt seamlessly across mediums while maintaining visual coherence and impact.
The green serves as a distinctive brand signal, instantly recognizable against darker UI elements. It also carries a subtle sense of nostalgia, evoking the green-on-black typography of early computer terminals, bringing a tactile memory of classic tech into a modern context.
For print, a light mode palette ensures optimal readability, using black text on white backgrounds with selective green accents for brand consistency. This dual-mode system allows my identity to adapt seamlessly across mediums while maintaining visual coherence and impact.
COLORS
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The identity is anchored by a vivid primary green, paired with a deep green accent and a near-black background for a sleek, high-contrast look. This bold color system enhances legibility in dark mode, which dominates my digital interfaces, while also conveying a sense of freshness, creativity, and forward-thinking energy.
The green serves as a distinctive brand signal, instantly recognizable against darker UI elements. It also carries a subtle sense of nostalgia, evoking the green-on-black typography of early computer terminals, bringing a tactile memory of classic tech into a modern context.
For print, a light mode palette ensures optimal readability, using black text on white backgrounds with selective green accents for brand consistency. This dual-mode system allows my identity to adapt seamlessly across mediums while maintaining visual coherence and impact.
The green serves as a distinctive brand signal, instantly recognizable against darker UI elements. It also carries a subtle sense of nostalgia, evoking the green-on-black typography of early computer terminals, bringing a tactile memory of classic tech into a modern context.
For print, a light mode palette ensures optimal readability, using black text on white backgrounds with selective green accents for brand consistency. This dual-mode system allows my identity to adapt seamlessly across mediums while maintaining visual coherence and impact.
Color Palette
#BBED08
#708E07
#526803
#E7E7E7
#CFCFCF
#B7B7B7
#9F9F9F
#878787
#6F6F6F
#272727
#3F3F3F
#575757
#6F6F6F
Color System
Name
Name
Name
Name
Mode - Light
Light
Mode - Light
Mode - Light
Mode - Dark
Dark
Mode - Dark
Mode - Dark
Primary
Primary
Primary
Primary
Secondary
Secondary
Secondary
Accent
Accent
Accent
#9CC709
#9CC709
#9CC709
#9CC709
#526803
#526803
#526803
#526803
#344202
#344202
#344202
#344202
#BBED08
#BBED08
#BBED08
#BBED08
#708E07
#708E07
#708E07
#708E07
#526803
#526803
#526803
#526803
Text
Text
Text
Text
Text inverted
Text inverted
Text inverted
#0F0F0F
#0F0F0F
#0F0F0F
#0F0F0F
#FFFFFF
#FFFFFF
#FFFFFF
#FFFFFF
#FFFFFF
#FFFFFF
#FFFFFF
#FFFFFF
#0F0F0F
#0F0F0F
#0F0F0F
#0F0F0F
Grayscale
Gray-10
Gray-10
Gray-10
Gray-20
Gray-20
Gray-20
Gray-30
Gray-30
Gray-30
Gray-40
Gray-40
Gray-40
Gray-50
Gray-50
Gray-50
Gray-60
Gray-60
Gray-60
Gray-70
Gray-70
Gray-70
Gray-80
Gray-80
Gray-80
Gray-90
Gray-90
Gray-90
#17191A
#17191A
#17191A
#17191A
#3F3F3F
#3F3F3F
#3F3F3F
#3F3F3F
#575757
#575757
#575757
#575757
#6F6F6F
#6F6F6F
#6F6F6F
#6F6F6F
#878787
#878787
#878787
#878787
#9F9F9F
#9F9F9F
#9F9F9F
#9F9F9F
#B7B7B7
#B7B7B7
#B7B7B7
#B7B7B7
#CFCFCF
#CFCFCF
#CFCFCF
#CFCFCF
#E7E7E7
#E7E7E7
#E7E7E7
#E7E7E7
#E7E7E7
#E7E7E7
#E7E7E7
#E7E7E7
#CFCFCF
#CFCFCF
#CFCFCF
#CFCFCF
#B7B7B7
#B7B7B7
#B7B7B7
#B7B7B7
#9F9F9F
#9F9F9F
#9F9F9F
#9F9F9F
#878787
#878787
#878787
#878787
#6F6F6F
#6F6F6F
#6F6F6F
#6F6F6F
#575757
#575757
#575757
#575757
#3F3F3F
#3F3F3F
#3F3F3F
#3F3F3F
#17191A
#17191A
#17191A
#17191A
Background
Background
Background
Background
#E7E7E7
#E7E7E7
#E7E7E7
#E7E7E7
#0F0F0F
#0F0F0F
#0F0F0F
#0F0F0F
Dark
Dark-20%
Dark-20%
Dark-20%
Dark-40%
Dark-40%
Dark-40%
Dark-60%
Dark-60%
Dark-60%
Dark-80%
Dark-80%
Dark-80%
FFFFFF - 20%
20%
FFFFFF - 20%
FFFFFF - 20%
FFFFFF - 40%
40%
FFFFFF - 40%
FFFFFF - 40%
FFFFFF - 60%
60%
FFFFFF - 60%
FFFFFF - 60%
FFFFFF - 80%
80%
FFFFFF - 80%
FFFFFF - 80%
#0F0F0F - 20%
20%
#0F0F0F - 20%
#0F0F0F - 20%
0F0F0F - 40%
40%
0F0F0F - 40%
0F0F0F - 40%
0F0F0F - 60%
60%
0F0F0F - 60%
0F0F0F - 60%
0F0F0F - 80%
80%
0F0F0F - 80%
0F0F0F - 80%
Light
Light-10%
Light-10%
Light-10%
#000000 - 10%
10%
#000000 - 10%
#000000 - 10%
FFFFFF - 10%
10%
FFFFFF - 10%
FFFFFF - 10%
TYPOGRAPHY
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The typographic system combines Space Mono, a monospaced typeface with a retro, utilitarian feel inspired by terminal screens and early gaming, with Clash Display, a bold and contemporary serif that adds personality and expressiveness.
This pairing bridges two worlds: the functional, rational side of design and the emotional, character-driven side. Space Mono anchors body text and technical information with precision and clarity, while Clash Display elevates headings and key brand statements with visual impact.
Together, they create a rhythm that is both structured and dynamic, perfectly aligned with my identity as a designer who values both craft and storytelling. Both fonts are selected for their adaptability, working seamlessly in both digital environments and printed materials.
This pairing bridges two worlds: the functional, rational side of design and the emotional, character-driven side. Space Mono anchors body text and technical information with precision and clarity, while Clash Display elevates headings and key brand statements with visual impact.
Together, they create a rhythm that is both structured and dynamic, perfectly aligned with my identity as a designer who values both craft and storytelling. Both fonts are selected for their adaptability, working seamlessly in both digital environments and printed materials.
TYPOGRAPHY
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The typographic system combines Space Mono, a monospaced typeface with a retro, utilitarian feel inspired by terminal screens and early gaming, with Clash Display, a bold and contemporary serif that adds personality and expressiveness.
This pairing bridges two worlds: the functional, rational side of design and the emotional, character-driven side. Space Mono anchors body text and technical information with precision and clarity, while Clash Display elevates headings and key brand statements with visual impact.
Together, they create a rhythm that is both structured and dynamic, perfectly aligned with my identity as a designer who values both craft and storytelling. Both fonts are selected for their adaptability, working seamlessly in both digital environments and printed materials.
This pairing bridges two worlds: the functional, rational side of design and the emotional, character-driven side. Space Mono anchors body text and technical information with precision and clarity, while Clash Display elevates headings and key brand statements with visual impact.
Together, they create a rhythm that is both structured and dynamic, perfectly aligned with my identity as a designer who values both craft and storytelling. Both fonts are selected for their adaptability, working seamlessly in both digital environments and printed materials.
TYPOGRAPHY
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The typographic system combines Space Mono, a monospaced typeface with a retro, utilitarian feel inspired by terminal screens and early gaming, with Clash Display, a bold and contemporary serif that adds personality and expressiveness.
This pairing bridges two worlds: the functional, rational side of design and the emotional, character-driven side. Space Mono anchors body text and technical information with precision and clarity, while Clash Display elevates headings and key brand statements with visual impact.
Together, they create a rhythm that is both structured and dynamic, perfectly aligned with my identity as a designer who values both craft and storytelling. Both fonts are selected for their adaptability, working seamlessly in both digital environments and printed materials.
This pairing bridges two worlds: the functional, rational side of design and the emotional, character-driven side. Space Mono anchors body text and technical information with precision and clarity, while Clash Display elevates headings and key brand statements with visual impact.
Together, they create a rhythm that is both structured and dynamic, perfectly aligned with my identity as a designer who values both craft and storytelling. Both fonts are selected for their adaptability, working seamlessly in both digital environments and printed materials.
TYPOGRAPHY
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The typographic system combines Space Mono, a monospaced typeface with a retro, utilitarian feel inspired by terminal screens and early gaming, with Clash Display, a bold and contemporary serif that adds personality and expressiveness.
This pairing bridges two worlds: the functional, rational side of design and the emotional, character-driven side. Space Mono anchors body text and technical information with precision and clarity, while Clash Display elevates headings and key brand statements with visual impact.
Together, they create a rhythm that is both structured and dynamic, perfectly aligned with my identity as a designer who values both craft and storytelling. Both fonts are selected for their adaptability, working seamlessly in both digital environments and printed materials.
This pairing bridges two worlds: the functional, rational side of design and the emotional, character-driven side. Space Mono anchors body text and technical information with precision and clarity, while Clash Display elevates headings and key brand statements with visual impact.
Together, they create a rhythm that is both structured and dynamic, perfectly aligned with my identity as a designer who values both craft and storytelling. Both fonts are selected for their adaptability, working seamlessly in both digital environments and printed materials.
Type Family
CLASH DISPLAY/
CLASH DISPLAY
H1
H1
H1
H2
H2
H2
H3
H3
H3
H4
H4
H4
H5
H5
H5
H6
H6
H6
Body
Body
Body
Overline
Overline
Overline
Caption
Caption
Caption
SPACE MONO/
SPACE MONO
H1
H1
H1
H2
H2
H2
H3
H3
H3
H4
H4
H4
H5
H5
H5
H6
H6
H6
Body
Body
Body
Overline
Overline
Overline
Caption
Caption
Caption
Font System
Name
Name
Name
Value
Value
Value
Font Family
Primary
Primary
Primary
Secondary
Secondary
Secondary
Clash Display
Clash Display
Clash Display
Space Mono
Space Mono
Space Mono
Weight
Bold
Bold
Bold
Semibold
Semibold
Semibold
Medium
Medium
Medium
Regular
Regular
Regular
Bold
Bold
Bold
Semibold
Semibold
Semibold
Medium
Medium
Medium
Regular
Regular
Regular
Size
H1
H1
H1
H2
H2
H2
H3
H3
H3
H4
H4
H4
H5
H5
H5
H6
H6
H6
Body
Body
Body
Overline
Overline
Overline
Caption
Caption
Caption
96
96
96
60
60
60
48
48
48
32
32
32
24
24
24
18
18
18
16
16
16
14
14
14
12
12
12
Line height
Heading
Heading
Heading
Paragraph
Paragraph
Paragraph
100%
100%
100%
160%
160%
160%
Name
Value
Font Family
Primary
Secondary
Clash Display
Space Mono
Weight
Bold
Semibold
Medium
Regular
Bold
Semibold
Medium
Regular
Size
H1
H2
H3
H4
H5
H6
Body
Overline
Caption
96
60
48
32
24
18
16
14
12
Line height
Heading
Paragraph
100%
160%
Branding Assets
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My stationery suite, including business card, résumé, invoice, and letterhead, is designed around a strict grid system influenced by Brutalist design principles: minimal ornamentation, strong alignment, and a focus on pure function.
The layouts prioritize content hierarchy, ensuring that essential information is immediately visible and legible.
In print, I use a light mode aesthetic black on white to optimize readability, with the vivid primary green used sparingly for subtle emphasis. This contrasts with my darker digital identity, creating a balanced brand presence across platforms.
Every document is intentionally restrained, allowing typography and structure to communicate professionalism, while subtle graphic elements hint at my creative sensibility. The result is a clean, timeless visual system that scales from client-facing materials to internal project documents.
The layouts prioritize content hierarchy, ensuring that essential information is immediately visible and legible.
In print, I use a light mode aesthetic black on white to optimize readability, with the vivid primary green used sparingly for subtle emphasis. This contrasts with my darker digital identity, creating a balanced brand presence across platforms.
Every document is intentionally restrained, allowing typography and structure to communicate professionalism, while subtle graphic elements hint at my creative sensibility. The result is a clean, timeless visual system that scales from client-facing materials to internal project documents.
Branding Assets
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My stationery suite, including business card, résumé, invoice, and letterhead, is designed around a strict grid system influenced by Brutalist design principles: minimal ornamentation, strong alignment, and a focus on pure function.
The layouts prioritize content hierarchy, ensuring that essential information is immediately visible and legible.
In print, I use a light mode aesthetic black on white to optimize readability, with the vivid primary green used sparingly for subtle emphasis. This contrasts with my darker digital identity, creating a balanced brand presence across platforms.
Every document is intentionally restrained, allowing typography and structure to communicate professionalism, while subtle graphic elements hint at my creative sensibility. The result is a clean, timeless visual system that scales from client-facing materials to internal project documents.
The layouts prioritize content hierarchy, ensuring that essential information is immediately visible and legible.
In print, I use a light mode aesthetic black on white to optimize readability, with the vivid primary green used sparingly for subtle emphasis. This contrasts with my darker digital identity, creating a balanced brand presence across platforms.
Every document is intentionally restrained, allowing typography and structure to communicate professionalism, while subtle graphic elements hint at my creative sensibility. The result is a clean, timeless visual system that scales from client-facing materials to internal project documents.
Branding Assets
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H(,)*@#I1
My stationery suite, including business card, résumé, invoice, and letterhead, is designed around a strict grid system influenced by Brutalist design principles: minimal ornamentation, strong alignment, and a focus on pure function.
The layouts prioritize content hierarchy, ensuring that essential information is immediately visible and legible.
In print, I use a light mode aesthetic black on white to optimize readability, with the vivid primary green used sparingly for subtle emphasis. This contrasts with my darker digital identity, creating a balanced brand presence across platforms.
Every document is intentionally restrained, allowing typography and structure to communicate professionalism, while subtle graphic elements hint at my creative sensibility. The result is a clean, timeless visual system that scales from client-facing materials to internal project documents.
The layouts prioritize content hierarchy, ensuring that essential information is immediately visible and legible.
In print, I use a light mode aesthetic black on white to optimize readability, with the vivid primary green used sparingly for subtle emphasis. This contrasts with my darker digital identity, creating a balanced brand presence across platforms.
Every document is intentionally restrained, allowing typography and structure to communicate professionalism, while subtle graphic elements hint at my creative sensibility. The result is a clean, timeless visual system that scales from client-facing materials to internal project documents.
Branding Assets
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.(^XP?[K4
My stationery suite, including business card, résumé, invoice, and letterhead, is designed around a strict grid system influenced by Brutalist design principles: minimal ornamentation, strong alignment, and a focus on pure function.
The layouts prioritize content hierarchy, ensuring that essential information is immediately visible and legible.
In print, I use a light mode aesthetic black on white to optimize readability, with the vivid primary green used sparingly for subtle emphasis. This contrasts with my darker digital identity, creating a balanced brand presence across platforms.
Every document is intentionally restrained, allowing typography and structure to communicate professionalism, while subtle graphic elements hint at my creative sensibility. The result is a clean, timeless visual system that scales from client-facing materials to internal project documents.
The layouts prioritize content hierarchy, ensuring that essential information is immediately visible and legible.
In print, I use a light mode aesthetic black on white to optimize readability, with the vivid primary green used sparingly for subtle emphasis. This contrasts with my darker digital identity, creating a balanced brand presence across platforms.
Every document is intentionally restrained, allowing typography and structure to communicate professionalism, while subtle graphic elements hint at my creative sensibility. The result is a clean, timeless visual system that scales from client-facing materials to internal project documents.
Business card
Business card
Resume
Resume
Invoice template
Invoice template
Letter template
Letter template
EXPLORE
